Day 2 — Farina Day 2: 10 Cold Outreach Emails for Lisbon's First Pasta Subscribers

TO: Building porteiros / condo managers (e.g., a residency manager on Rua da Escola Politécnica, Príncipe Real) SUBJECT: Your building already takes deliveries for 40 flats You sign for packages for every unit in your building anyway. We'd like to add one more Thursday drop: a box of fresh pasta and sauce for any resident who wants it, left with you like everything else. No cooking, no extra foot traffic beyond what you already handle. Farina makes pasta in Lisbon, dough cut same-day. If a resident asks, you'd just say "ask the guy in 3B who signed up." Can I send you 5 flyers to leave by the mailboxes this week?

TO: Remote tech workers in Alvalade (people who list "remote" or a laptop-friendly café on their profile) SUBJECT: You've ordered from the same 3 apps for 2 months Your delivery history probably rotates between the same three apps because cooking after 8 hours of Zoom isn't happening. Farina drops a box weekly: fresh pasta, a sauce, 15 minutes to plate. It's not a meal kit with 12 packets — two ingredients, one pan. First box is 14€, Lisbon-wide by Thursday. Want me to hold you a spot for this week's run?

TO: New parents in Telheiras (registered at a local pediatric clinic or baby-goods store mailing list) SUBJECT: Week 6 is when the freezer meals run out Most families we've talked to hit week 6 postpartum and the freezer stash from well-meaning relatives is gone. Farina delivers fresh pasta and sauce weekly — no planning, no store trip with a newborn. 15 minutes from box to table, one pan. We can pause or skip any week with a text, no penalty. Want me to send a sample week's menu so you can see if it fits?

TO: Coworking space managers (e.g., the front-desk lead at a Príncipe Real coworking space) SUBJECT: Your kitchen has a microwave and not much else Your members' fridge is full of labeled Tupperware nobody's proud of. We'll stock your kitchen weekly with fresh pasta boxes members can buy or you can comp as a perk — cooked in one pan, ready in 15 minutes, no oven or dishwasher needed beyond a pot. Farina's based here in Lisbon. Want to trial one week with 10 boxes, free for your top members, and see if they ask for more?

TO: Admins of expat community groups (e.g., "Americans & Friends in Lisbon" Facebook group) SUBJECT: Someone posts "where do I find real pasta" every week Scroll your group's search bar for "pasta" — it comes up weekly, always the same complaint about supermarket dough. Farina makes fresh pasta in Lisbon and delivers it weekly to flats, no restaurant markup. We'd rather earn a mention than pay for an ad. Can I send your members a one-time 20% code, and you just drop it in a comment next time someone asks?

TO: Boutique gym owners (e.g., a strength studio in Chiado with 150 members) SUBJECT: Your 7pm class ends and everyone orders the same delivery The class that ends at 7:45 empties out into the same three delivery apps within 20 minutes — mostly fried food undoing the hour they just spent. Farina delivers fresh pasta weekly, portioned, ready in 15 minutes, so "I trained, now I'll eat garbage" isn't the only fast option. Want me to leave a stack of cards at your front desk for members to grab on the way out?

TO: Airbnb hosts / short-term rental managers (e.g., a host managing 12 units in Alfama) SUBJECT: Your welcome basket costs you 8€ and gets thrown out The crackers-and-jam welcome basket usually goes untouched and into the trash on checkout day. A Farina box — fresh pasta and sauce, one pan, 15 minutes — actually gets used by guests staying more than 3 nights, and it's a story they mention in reviews. We deliver Lisbon-wide on your schedule, not just Thursdays, for hosts. Want pricing for a 12-unit standing order?

TO: Postgrad and PhD student housing coordinators (e.g., Nova SBE residence hall) SUBJECT: The dining hall closes at 9 and the kitchen has 6 pots for 40 students With 40 students sharing 6 pots, cooking dinner some nights means waiting in line for a burner. Farina delivers fresh pasta and sauce weekly for 14€ — one pan, done in 15 minutes, easy to grab a slot even when the kitchen's busy. We can bill per student or run one shared order to the building. Want me to send the student price list to post on your noticeboard?

TO: Office managers at small startups (e.g., a 25-person startup near Marquês de Pombal) SUBJECT: Your Friday lunch order costs 12€ a head and half the team skips it Catering for 25 people at 12€ a head adds up, and attendance is inconsistent because half the team has errands or calls. Farina can drop individual pasta boxes to your office weekly — people cook their own at their desk pace, no RSVP needed, and it's cheaper per head than catering. Want a one-week trial for your team, no contract?

TO: Private nutritionists / dietitians with a Lisbon client base SUBJECT: Your clients ask for "easy" more than they ask for "healthy" Most client complaints aren't about knowing what to eat — it's not having 40 minutes to cook it on a weeknight. Farina's fresh pasta and sauce takes 15 minutes and we can adjust portions or add a protein add-on per your clients' plans. A referral link gets your clients 15% off and you a flat fee per active subscriber. Want to see the client-facing version of the menu first?